Monday, January 30, 2006
mapping meaning and definning spaces
Fuse 14: Cyber (1995)
A berlin based group developed a really interesting typeface that challenges readability and a attempt to bring emotion into the medium of cyberspace. It's like a coded message that can only deciphered if you really take the time and analyze it. What I found interesting about the reading was main aim of semantic typography is to arrange the structure of the text visually and to bring forth meaning. As a mediator of messages the graphic designer or typographer must recognize the the " layers of meaning" this plays a vital role in the dissemination of the information. A additional layer of meaning can be explored other than literal meaning, recognition through cultural contexts through the alphabetic forms not just through the word.
alphabet (1992) for Fuse
What was very intriguing and experimental about this typeface was that it employed the human body as a physical 'sign', and taking into account gestures and expressions to give the reader clues for the letter they represent. Wow, a alternative to the visual grammar that we are so accustomed to seeing. Alphabets are supposed to read and at the same time a set of individual photos expressing a second linguistic narrative based on the sitter's cultural and social identity through the clothes they wear.